“That is not a meme” – A PSA

Being simultaneously a fan of Richard Dawkins and a fan of talking trash on the internet, it pains me to see people using the word “meme” as if it were the latest Web 2.0 technology.

Here’s a history lesson (from the Wikipedia article) if your only exposure to the word comes from the internet:

Memetics is a controversial theory of mental content based on an analogy with Darwinian evolution, originating from the popularization of Richard Dawkins’ 1976 book The Selfish Gene. It purports to be an approach to evolutionary models of cultural information transfer.

The meme, analogous to a gene, was conceived as a “unit of culture” (an idea, belief, pattern of behaviour, etc.) which is “hosted” in one or more individual minds, and which can reproduce itself, thereby jumping from mind to mind. Thus what would otherwise be regarded as one individual influencing another to adopt a belief is seen […] as an idea-replicator reproducing itself in a new host. As with genetics, particularly under a Dawkinsian interpretation, a meme’s success may be due to its contribution to the effectiveness of its host.

Put more simply, an idea passes from person to person in a similar fashion to the way that genes (combinations within your DNA) pass from person to person.

Why does this bother me, then? Well, I think you’ve probably seen something like this:

This is a meme. Specifically, the use of Fry’s face with the text “Not sure if…” is the meme. What people normally call a meme is actually the image macro style. Annoyingly, this mistake is taking over (and, I guess, becoming a meme in and of itself. Meta.)

Here’s a list of things that are not memes:

  • Random, shitty photos with random, shitty captions
  • You

So remember, when you hear someone say “I made this cool meme”, you can be assured that they are almost certainly wrong.

Pink Ribbon Breakfast

I don’t normally plug work that I do in my daily grind, but this one is for super-great cause. Instead of our usual advertising selves, we’re using our powers for good and completely upgrading the National Breast Cancer Foundation‘s Pink Ribbon Breakfast site. Their goal is to have 0 deaths by 2030, which is a pretty nice goal all-round.

We built the site using Zend Framework, CSS3, and a healthy dose of jQuery-inspired Javascript.

Jump over to the site and check out our relatively-quiet first phase launch while we get ready for the donation-crazy second phase. And be sure to visit the donate link if you know someone with breasts.